Bra Market Size is Expected to Reach USD 47.58 Billion with 5.8% CAGR by 2030
The global bra market size was USD 28.55 Billion in 2021 and is expected to register a revenue CAGR of 5.8% over the forecast period, according to a latest report by Reports and Data. Revenue growth of the market is expected to be driven by rising consciousness about breast health and management and increasing demand to look best in every outfit.
For any woman, a bra is a must-have item of personal clothing as it evenly distributes the weight of the breast and prevents sagging. It also assists women in maintaining good posture, prevents back discomfort and spinal issues, and stops sweaty underarms by making women feel completely at ease and allowing them to engage in physical activities without any qualms. Customers are customizing bras to acquire the ideal fit, with cuts and straps to match it with their dress. Bra manufacturing is undergoing a number of technological developments and advancements to make them more comfortable and offer a comprehensive answer to numerous issues. Work commitment to increased disposable income, improved living conditions, and a willingness to spend money on personal grooming to look good in every outfit are driving revenue growth of the market. A bra gives breasts proper shape and visibility ultimately helping women feel more confident. Availability of bras in a wide range of sizes, colors, patterns, designs, and textures provides customers with various options to pick from which is contributing to revenue growth of the market.
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Some Key Highlights From the Report
- The T-shirt segment accounted for largest revenue share in 2021. T-shirt bras are adaptable and a common choice among women for daily wear. They can be worn effortlessly underneath t-shirts, low-cut shirts, tops with plunging necklines, and semi-sheer blouses. They eliminate bra line visibility, which is a problem for many ladies. When compared to other bras, a T-shirt bra offers unrivaled comfort.
- The cotton segment is expected to register a significant revenue growth rate over the forecast period. The most popular material is cotton as it is natural, supple, durable, absorbent, and machine washable. In addition to providing the necessary support, they are a popular choice among ladies with sensitive skin who are prone to rashes and allergies.
- The online segment accounted for majority share over the forecast period attributed to factors such as the fact that direct shipping from vendors eliminates the need for extra warehousing expenses. Customers can choose shipping, delivery, and payment methods they prefer. Low product prices, promotions, convenience, doorstep delivery, and the availability of a wide range of goods are supporting revenue growth of the segment.
- The market in Asia Pacific is expected to register largest revenue share in the global bra market over the forecast period. One of the main factors influencing the bra market’s revenue growth in the region is rising knowledge of breast health issues and how to manage them in order to keep a healthy lifestyle. Additionally, with increasing awareness among people regarding environmental degradation, the desire for natural, organic materials for intimate apparel, such as cotton and silk has also grown among consumers.
- Companies profiled in the market report are Jockey, Calida Group, Berkshire Hathaway Inc., Triumph, Chantelle, Hanesbrands Inc., PVH Corp., Victoria’s Secret, Thirdlove, and Cosabella.
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For the purpose of this report, Reports and Data has segmented the global bra market based on type, material, distribution channel, and region:
Fabrics Outlook (Revenue, USD Billion; 2019-2030)
- Nylon
- Lycra
- Cotton
- Leather
- Silk
- Others
Type Outlook (Revenue, USD Billion; 2019-2030)
- Mid-Calf Length Leggings
- Stirrup Leggings
- Disco Leggings
- Colored Leggings
- Pattern Leggings
- Knee-length Leggings
- Ankle-length Leggings
- Others
End-Use Outlook (Revenue, USD Billion; 2019-2030)
- Male
- Female
Regional Outlook (Revenue, USD Billion; 2019-2030)
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- U.K.
- France
- Italy
- Spain
- Sweden
- BENELUX
- Rest of Europe
- Asia-Pacific
- China
- India
- Japan
- South Korea
- Rest of APAC
- Latin America
- Brazil
- Rest of LATAM
- Middle East & Africa
- Saudi Arabia
- UAE
- South Africa
- Israel
- Rest of MEA
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