Cloud TV Market Surveying Report, Drivers, Scope and Regional Analysis by 2021-2028 | Emergen Research

cloud tv market
cloud tv market

According to the most recent analysis by Emergen Research, the worldwide cloud TV market reached USD 2.03 billion in 2020 and is projected to grow at a CAGR of 10.8% over the forecast period. Over the course of the forecast period, rising demand for video on demand with a high-quality user experience is anticipated to fuel revenue growth in the global cloud TV market. Additionally, the worldwide cloud TV market is anticipated to rise quickly due to rising demand for cloud streaming services. During the projected period, rising 5G technology adoption is also anticipated to boost the worldwide cloud TV market’s revenue growth. The cloud TV experience is being strengthened by a number of telecom carriers, who are leveraging the development of 5G technology to support future market growth.

The lack of high-speed network infrastructure in developing nations, however, is anticipated to restrain the growth of the worldwide cloud TV market to some extent during the projected period.

Cloud TV Market Dynamics:

The method that video material is presented to consumers is evolving as a result of technological advancements and consumer behaviour. With these developments, traditional broadcasting models and platforms are being replaced by digital distribution via the internet to a variety of linked devices. Three significant disruptions for broadcasters and telecom providers are being brought on by this fundamental transformation, and each one calls for cloud TV platforms’ scalability, cost flexibility, and agility. Over the past ten years, there has been a tremendous rise in online video consumption. Customers value a more customised and engaging watching experience because they are used to using OTT media and internet services.

Because of this, viewers are demanding greater flexibility, convenience, and control over how they watch. They can choose to watch a network’s regularly scheduled programming, take in a live event, or record their favourite shows to watch them whenever and on whatever device they like. When compared to conventional broadcasting, this demands a lot more computing power and resources. As a result, a lot of telecom companies and broadcasters are using the cloud TV platform to provide their customers a variety of viewing alternatives as well as tailored content recommendations. Customers anticipate being able to view stuff of their choosing. Thus, it is anticipated that this will increase demand for cloud TVs.

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Some Key Highlights in the Report:

Revenue in the public cloud category is anticipated to grow at a noteworthy CAGR during the forecast period. This segment’s revenue growth is anticipated to be boosted by the rising popularity of public cloud-based TV.

Due to rising demand for SaaS-based cloud TV options, the software as a service (SaaS) market segment is anticipated to have considerable increase in terms of market share throughout the forecast period.

The video-on-demand industry is anticipated to dominate in terms of revenue contribution to the worldwide cloud TV market during the forecast period due to rising demand for on-demand video content with good user experiences.

Due to the rising demand for online-delivered video content, the entertainment & media segment is anticipated to take the lead in terms of revenue share over the projection period.

The market is expanding due to the significant local and worldwide market presence of companies like Kaltura Inc., Brightcove Inc., Matrix Stream Technologies Inc., and others in North American nations. Among the various regional markets over the projection period, the North American market is anticipated to hold the biggest market share.

Key players in the market include Kaltura Inc, Brightcove, Inc., Amino Technologies PLC, IntelliMedia Networks Inc., Matrix Stream Technologies Inc., CSG Systems International Inc., SimpleStream Limited, ActiveVideo Networks, Inc., SeaChange International Inc., and Amagi Corporation.

Emergen Research has segmented the global cloud TV market on the basis of cloud type, service, streaming, end-use, and region:

Cloud Type Outlook (Revenue, USD Billion; 2018–2028)

  • Private Cloud
  • Public Cloud
  • Hybrid Cloud

Service Outlook (Revenue, USD Billion; 2018–2028)

  • Software as a Service (SaaS)
  • Platform as a Service (PaaS)
  • Infrastructure as a Service (IaaS)

Streaming Outlook (Revenue, USD Billion; 2018–2028)

  • Video-on-demand
  • Live Streaming

End-use Outlook (Revenue, USD Billion; 2018–2028)

  • Entertainment & Media
  • Telecom
  • Information Technology
  • Others

Regional Outlook (Revenue, USD Billion; 2018–2028)

  • North America
    1. U.S.
    2. Canada
    3. Mexico
  • Europe
    1. Germany
    2. U.K.
    3. France
    4. Italy
    5. Spain
    6. BENELUX
    7. Rest of Europe
  • Asia Pacific
    1. China
    2. India
    3. Japan
    4. South Korea
    5. Rest of APAC
  • Latin America
    1. Brazil
    2. Rest of LATAM
  • Middle East & Africa
    1. Saudi Arabia
    2. UAE
    3. South Africa
    4. Turkey
    5. Rest of MEA

Browse the complete Global 777 Market Research Report – Industry Analysis, Size, Share, Growth, [email protected]

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Emergen Research is a market research and consulting company that provides syndicated research reports, customized research reports, and consulting services. Our solutions purely focus on your purpose to locate, target, and analyze consumer behavior shifts across demographics, across industries, and help clients make smarter business decisions. We offer market intelligence studies ensuring relevant and fact-based research across multiple industries, including Healthcare, Touch Points, Chemicals, Types, and Energy. We consistently update our research offerings to ensure our clients are aware of the latest trend’s existent in the market. Emergen Research has a strong base of experienced analysts from varied areas of expertise. Our industry experience and ability to develop a concrete solution to any research problems provides our clients with the ability to secure an edge over their respective competitors.

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