Matcha Market Size by 20230 | Industry Segmentation by Type, Application, Regions, Key News and Top Companies Profiles

Matcha Market

According to Emergen Research, the global matcha market was worth USD 2.75 billion in 2021 and is expected to grow at a CAGR of 10.9% during the forecast period. People’s increasing health and wellness awareness is driving market revenue growth. The market for superfoods is primarily driven by health and wellness, but the emphasis is now shifting to the benefits of mental health over physical health. Matcha, for example, is becoming increasingly popular as a superfood known to have a calming effect superior to coffee without the jitteriness, spikes, and crashes commonly associated with caffeine.

Because of advancements in the global food and beverage industry, the global Matcha Market has been rapidly expanding. Aside from that, the use of matcha leaves in the food and beverage industries has significantly contributed to the recent growth of the global Matcha Market. The public’s preference for unique beverages is another important factor that is likely to propel the global Matcha Market to new heights. The availability of matcha-based face creams and gels will drive market growth because personal care products have gained widespread acceptance. Steamed matcha leaves have grown in popularity in recent years, owing to the flavour and exotic appeal of tea made from these leaves.

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Some Key Highlights in the Report

Ito En and Taiyo International partnered on August 2, 2021, to supply matcha to the food, beverage, and supplement industries in North America. Taiyo will add Ito En’s ceremonial matcha powder to its existing portfolio of culinary organic matcha powder and ceremonial matcha powder as part of this collaboration.

In 2021, the natural segment generated the most revenue. The growing interest in natural and organic products is the primary driver of demand for matcha tea from organic sources. Organic matcha is said to contain more nutrients and flavours than non-organic, conventional matcha. Organic components preserve the authenticity of food items because they do not contain pesticides or preservatives. Organic matcha sales will continue to rise during the forecast period as demand for natural goods rises.

During the forecast period, the North American market is expected to have the highest revenue CAGR. The inclusion of matcha in more foods, such as waffles, pancakes, popcorn, and puddings, will increase demand for the ingredient. Furthermore, there are numerous potential prospects as a result of growing awareness of the health benefits of matcha components in cuisine. Furthermore, due to Matcha’s revitalising and health-nourishing benefits such as antioxidants, vitamins, and minerals, there is an increase in demand for drinks rich in health benefits and flavours, which will strengthen product demand and thus market revenue growth.

The AOI Tea Company, aiya-THE TEA, Nestlé, Tata Global Beverages Ltd, Unilever, ITO EN, LTD., Marukyu-Koyamaen, Encha, Tenzo Tea Inc., Green Foods Corporation, and Hain Celestial are among the market’s key players.

Emergen Research has segmented the global matcha market based on application, thickness, application, end-use, and region:

  • Source Type Outlook (Revenue, USD Billion; 2019-2030)

    • Natural
    • Conventional
  • Grade Type Outlook (Revenue, USD Billion; 2019-2030)

    • Ceremonial
    • Classic
    • Café
    • Culinary
  • Application Outlook (Revenue, USD Billion; 2019-2030)

    • Regular Tea
    • Matcha Beverages
    • Food
    • Personal Care
    • Others
  • End-use Outlook (Revenue, USD Billion; 2019-2030)

    • Direct Sales
    • Indirect Sales
      1. Hypermarkets/Supermarkets
      2. Convenience Stores
      3. Specialty Stores
      4. Online Retailing
  • Regional Outlook (Revenue, USD Billion; 2019–2030)

    • North America
      1. U.S.
      2. Canada
      3. Mexico
    • Europe
      1. Germany
      2. UK
      3. France
      4. Italy
      5. Spain
      6. Sweden
      7. BENELUX
      8. Rest of Europe
    • Asia Pacific
      1. China
      2. India
      3. Japan
      4. South Korea
      5. Rest of APAC
    • Latin America
      1. Brazil
      2. Rest of LATAM
    • Middle East & Africa
      1. Saudi Arabia
      2. UAE
      3. South Africa
      4. Israel
      5. Rest of Middle East & Africa

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About Emergen Research

Emergen Research is a market research and consulting company that provides syndicated research reports, customized research reports, and consulting services. Our solutions purely focus on your purpose to locate, target, and analyze consumer behavior shifts across demographics, across industries, and help clients make smarter business decisions. We offer market intelligence studies ensuring relevant and fact-based research across multiple industries, including Healthcare, Touch Points, Chemicals, Types, and Energy. We consistently update our research offerings to ensure our clients are aware of the latest trends existent in the market. Emergen Research has a strong base of experienced analysts from varied areas of expertise. Our industry experience and ability to develop a concrete solution to any research problems provides our clients with the ability to secure an edge over their respective competitors.

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