Tag Management System Market Size Worth USD 3,425.8 Million By 2028 | Reports and Data
An increasing need for established data governance policies and focus on delivering better customer experience is propelling the market growth.
Market Size – USD 1,277.9 Million in 2020, Market Growth – CAGR of 13.8%, Market Trends – Real-time marketing app strategies and advanced breed of tag management solutions.
The Global Tag Management System market is forecast to reach USD 3,425.8 Million by 2028, according to a new report by Reports and Data. A tag management system includes software and services which helps to manage the lifecycle of e-marketing tags. Sometimes it is referred to as tracking pixels or web beacons, which are used to integrate third-party software into digital properties. Tag management software targets the unique behavior of customers and stores the data for analysis, which can help the organization in getting the idea about consumer preference. This can enable its users to streamline and deploying specific jobs and to increase the workflow. Furthermore, IoT (Internet of Things) boom is likely to open new avenues for tag management tools during the forecast period.
The factors mentioned above collectively create opportunities for market growth, while factors such as the proliferation of digital marketing and web-based technologies, and a need for technical expertise pose limitations in the market. However, each factor would have a definite impact on the market during the forecast period. Consistent advancements in the information & communications technology market owing to innovative efforts have enhanced the efficiency of tag management tools.
The Asia Pacific region is forecasted to grow significantly during the forecast period. This is because of the presence of half of the world’s smartphone users, the highest number of social media users, the evolving internet connectivity, and the rising trend of online shopping in the region.
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Key players include Google Inc., Adobe Inc., Tealium, Inc., Ensighten Inc., Qubit Digital Ltd., Signal Group Inc., Hub’Scan Inc., Piwik Pro Sp. Z o.o., OpenX Software Ltd., and Fjord Technologies S.A.S., among others.
Further key findings from the report suggest
- The service segment held a larger market share of 58.1% in the year 2020. Services include professional services and managed services, which helps organizations in building successful client relationships by efficiently providing solutions according to client’s need.
- The on-premise segment held a larger market share of 59.4%% in the year 2020. The on-premise solution empowers companies by giving them ownership of their data and adhere to external compliance requirements. The on-premise tag management system gives more flexibility and security in comparison to the cloud deployment.
- The Small and Medium-Sized Enterprises segment is forecasted to grow with a higher CAGR of 14.2% during the forecast period. This is due to the easy availability and scalability of cloud-based deployments.
- The user experience management application segment held the largest market share of 32.4% in the year 2020. The tag management tools is an effective alternative to the traditional hand-coding replacing all tag scripts with a single tag manager container which sends data to third-party tools integrated into website simultaneously without affecting the speed of the website, leading to top-notch user experience.
To identify the key trends in the industry, click on the link below: https://www.reportsanddata.com/report-detail/tag-management-system-market
For the purpose of this report, Reports and Data have segmented into the global Tag Management System market on the basis of component, organization size, deployment type, application, end-users, and region:
Component Outlook (Revenue, USD Billion; 2020-2028)
Organization Size Outlook (Revenue, USD Billion; 2020-2028)
- Small and Medium-Sized Enterprises
- Large Enterprises
Deployment Type Outlook (Revenue, USD Billion; 2020-2028)
Applications Outlook (Revenue, USD Billion; 2020-2028)
- Campaign Management
- User Experience Management
- Content Management
- Risk and Compliance Management
End-Users Outlook (Revenue, USD Billion; 2020-2028)
- Retail and Ecommerce
- IT & Telecommunication
Regional Outlook (Revenue, USD Billion; 2020-2028)
- North America
- Asia Pacific
- Latin America
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Frequently asked questions addressed in the report:
- What is the forecast size and revenue CAGR of the global Tag Management System market?
- What are the major factors driving the growth of the global Tag Management System market?
- What are the latest trends influencing market growth?
- What are the imminent risks and challenges expected to hamper industry growth?
- Which are the top companies operating in the global Tag Management System market?
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