Transparent Display Market Market: A Look at the Industry’s Current Status and Future Outlook
A transparent or see-through display is a type of electronic display that lets the user see through it while still allowing them to see what is on the screen. Digital signage, augmented reality systems, head-up displays, and general large-scale spatial light modulation are the main uses for this kind of display. They should be distinguished from image-combination systems, which combine multiple images optically in the field of view to produce visually comparable effects. Transparent displays generally allow for more compact design than combination-based systems because they embed the active matrix of the display in the field of view.
transparent display market size was USD 1.26 Billion in 2021 and is expected to register a revenue CAGR of 45.0% during the forecast period, according to the latest analysis by Emergen Research. Market revenue growth is primarily driven by rising demand for LCD-based transparent displays in consumer electronics and rising advancements in smart switchable displays. Smart glass exhibits light transmission that alters its properties when heat, voltage, and light are applied. It also has the ability to switch between transparent and opaque and is used in marketing and advertising industries. Smart glass display functions as a projection screen when it is opaque and also provides a clear view into the store when it is transparent. It is also ideal to maintain privacy in homes such as in bedrooms and bathrooms as well as in other settings such as hospitals.
Furthermore, rising demand for transparent displays, such as gorilla glass in consumer electronics, is expected to drive growth of the revenue market. For example, it is used as an outdoor transparent display to show products and also helps to grab attention of consumers. Science and technology museums frequently use transparent LED screens and glass windows, which allows artifacts to remain safe behind glass and allows visitors to engage with exhibit and historical material and information provided on screen.
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Forecast Period : 2022-2030
Base Year: 2022
Number of Pages: 250
Some Key Highlights From the Report
- The aerospace segment is expected to register a steady revenue CAGR owing to rising applications of transparent displays for heads-up screens. Heads-Up Displays (HUD) keep pilot’s eyes focused around them without moving the pilot’s head from an upright position. HUD various real-time data are relevant to an aircraft’s operations. However, according to Federal Aviation Administration (FAA) regulations HUD must show airspeed, altitude, heading, and horizon line, among others.
- The OLED segment is expected to register a rapid revenue CAGR owing to various benefits and being more transparent than conventional LCD technology. Organic Light-Emitting Diode (OLED) does not need a backlight source to reflect and create an image. Transparent OLED screens are self-emissive as they are made up of pixels.
- The North America market accounted for second-largest revenue share in 2021. This is attributed to rising investments in research activities for developing advanced technologies to use transparent OLED panels in subways, metros, and tourist buses to enhance safety and experience. Rising demand for cutting-edge corporate display solutions to create next-generation working experiences is also contributing to revenue growth of the market in the region.
Prominent players operating in the industry have undertaken collaborations and agreements to gain a competitive edge and gain a robust footing in the industry. Some prominent players profiled in the report are:
Apple Inc., Copyright Crystal Display Systems Ltd., LG Electronics, Panasonic Holdings Corporation, Verizon, AT&T Intellectual Property, Sierra Wireless, Universal Display, Sharp NEC Display Solutions, Ltd., Hangzhou Hikvision Digital Technology Co., Ltd., and ATrack Technology Inc.
The report is an investigative study of the technological developments and product advancements, along with a regional analysis for each product and application offered in the market. The fundamental objective of the report is to give an insight into the workings of the Transparent Display industry. It provides an accurate and strategic outlook of the market with a thorough assessment of the segments and sub-segments of the market. It provides a panoramic view of the industry to offer a deeper understanding of the global industry.
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Emergen Research has segmented the global transparent display market based on technology, offerings, product, end-use, and region:
- Technology Outlook (Revenue, USD Billion; 2019–2030)
- Offerings Outlook (Revenue, USD Billion; 2019–2030)
- Control Unit
- Display Unit
- Integration & Deployment
- Training & Maintenance
- Product Outlook (Revenue, USD Billion; 2019–2030)
- Smart Appliances
- Head-Up Displays (HUD)
- Digital Signage
- End-use Outlook (Revenue, USD Billion; 2019–2030)
- Transportation & Logistics
- Media & Entertainment
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