Wi-Fi as a Service Market Size, Trends, Revenue Share Analysis, Forecast, 2021–2028

Some of the key factors driving market growth are increased public Wi-Fi implementation and rising demand for Wi-Fi as a service to reduce capital and operational expenditure.

According to Emergen Research, the global Wi-Fi as a service market is expected to reach USD 14.51 billion in 2028, growing at a CAGR of 20.2% during the forecast period. Increased implementation of public Wi-Fi, rising demand for Wi-Fi as a service to reduce capital and operational expenditure, and increased government initiatives toward smart city projects are expected to drive robust market revenue growth.

One of the key factors driving the demand for WaaS for supporting mobile communications, increasing productivity, and streamlining collaboration is the digital transformation of business operations. Furthermore, it is gaining traction in the banking, financial services, and insurance (BFSI) industry to enable always-on security protection, reduce latency, and provide organisations with a competitive advantage.

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With rapid technological advancements, there is an increase in digital solutions, connected devices, and IoT systems. The rapid adoption of digital solutions has paved the way for the expansion of the wi-fi as a service market. The global number of mobile subscribers is expected to increase significantly in the coming years.

Wi-Fi marketing is an efficient way to run targeted digital ads, build customer loyalty, automate customer communications, and send emails and messages to customers, all of which contribute to growth. WaaS has gained traction in the financial services industry because it provides always-on security protection, allows organisations to gain a competitive advantage, and reduces latency. WaaS adoption in the healthcare industry has increased significantly because it allows healthcare professionals to remotely monitor patients, obtain real-time health information, and provide reminders that help patients’ wellbeing.

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Wi-Fi as a Service Market Segmentation:

Emergen Research has segmented the global Wi-Fi as a service market on the basis of service, organization size, location, end-use, and region:

Service Outlook (Revenue, USD Billion; 2018–2028)

Managed Services

Professional Services

Organization Size Outlook (Revenue, USD Billion; 2018–2028)


Large Enterprises

Location Outlook (Revenue, USD Billion; 2018–2028)

Indoor Location

Outdoor Location

End-Use Outlook (Revenue, USD Billion; 2018–2028)








Transportation & Logistics

Telecom & IT


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