Yoga Mat Market Insights, Overview, Size, Share, Industry Analysis, Trends and Forecasts Report 2027

The research further examines and provides data on the market by type, application and geography interspersed with illustrations and other graphical representations. The market analysis not only determines the attractiveness of the industry but also the evolving challenges and opportunities and their association with the weaknesses and strengths of prominent market leaders. Other factors taken into consideration when studying the industry include profitability, manufacturing capability, distribution channels and industry cost structure and major success factors.  The global yoga mat market size was USD 8.83 Billion in 2019 and it is anticipated to reach USD 11.13 Billion by 2027, at a CAGR of 3.1% during the forecast period. The market is primarily driven by growing awareness among the new generation as well as elderly population regarding health benefits of yoga. The sedentary lifestyle of the new generation results in rising prevalence of obesity and chronic diseases, which is driving the practice of yoga and increasing the demand for yoga mats.

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The detailed market intelligence report on the Yoga Mat Market applies the best of both primary and secondary research to weighs upon the competitive landscape and the prominent market players expected to dominate the Yoga Mat Market for the forecast period, 2020 – 2027. The study not only scans through the company profile of the major vendors but also analyses their winning strategies to give business owners, stakeholders and field marketing personnel a competitive edge over others operating in the same space. A detailed evaluation of the major events such as acquisition and mergers, collaborations, product launches, new entrants, and technology advancements offer a complete overview of what the future of the Yoga Mat Market will be like in the years to come.

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Competitive Landscape

Columbia Sportswear

Manduka, LLC

Lululemon Athletica

Hugger Mugger Yoga Products

Jade Yoga

Liforme Yoga

Fabrication Enterprises Inc.

Sequential Brands Group, Inc.

Barefoot Yoga Co.

ADIDAS AG

Key Highlights of Report

In October 2020, Columbia Sportswear Company, a leading player in the global industry for active lifestyle apparel, accessories, footwear, and equipment, selected Adyen as its key payments provider.  Adyen is expected to officially introduce Columbia Sportswear Company across the U.S., Canada, and Europe. The strategic initiative would provide Columbia Sportswear Company and its family of brands access to a unified commerce platform, creating a single view of payments and customer data across in-store and online purchases.

The E-commerce segment held the largest market share of 52.9% in 2019. The increasing Internet penetration and accessibility and rising usage of smartphones in developing economies have driven the segment.

The natural rubber segment is anticipated to expand at the most rapid CAGR of 3.8% during the forecast period. Increasing investments by manufacturers to produce eco-friendly and biodegradable yoga mats are driving the use of natural rubber for production of yoga mats.

Asia Pacific accounted for the largest market share of the global yoga mat market in 2019. Increasing government initiatives to promote healthy lifestyle are driving the yoga mat market in the region.

Key market participants include Columbia Sportswear, Manduka, LLC, Lululemon Athletica, Hugger Mugger Yoga Products, Jade Yoga, Liforme Yoga, Fabrication Enterprises Inc., Sequential Brands Group, Inc., Barefoot Yoga Co., and ADIDAS AG

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A lot about, the past and latest trends gaining momentum and shaping the future of the Yoga Mat Market is discussed. Assessment of major vendors incorporating state-of-the-art technology further enlightens business owners about the new means, medium and channels to enhance their product portfolio stay competitive in the Yoga Mat Market for the forecast period, 2020 – 2027. For more granularity, the researchers behind the study take a closer look at the key driving forces, restraints, and opportunities responsible for determining the future of Yoga Mat Market for the forecast period 2020 – 2027.

Regional Landscape

North America (U.S., Canada)

Europe (U.K., Italy, Germany, France, Rest of EU)

Asia Pacific (India, Japan, China, South Korea, Australia, Rest of APAC)

Latin America (Chile, Brazil, Argentina, Rest of Latin America)

Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of MEA)

Market Taxonomy:

Distribution Channel Outlook (Revenue, USD Billion; 2017–2027)

Supermarket & Hypermarket

E-commerce

Specialty Store

Material Outlook (Revenue, USD Billion; 2017–2027)

Polyurethane

Natural Rubber

Thermoplastic Elastomer

Polyvinyl Chloride

Others (Jute and Cotton)

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